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Zynga goes into expansion drive
Zynga, the world’s leading provider of social game services with more than 240 million monthly active users, is expanding into mobile gaming and is wants to enter into real money online gambling. It recently tied up with Nokia to add Draw Something and Zynga Poker to Nokia feature phones such as Nokia Asha Touch and the Nokia Series 40 range. It is the latest move by Zynga in order to increase its user base and generate greater income through diversification.
This inevitable move is the result of the expenses being more than the profits that they earn by featuring ads in Facebook. Now the main focus for them is venturing into the online gambling because the market value for online gambling outside the US is an astounding 32 billion dollars. Zynga has also been lobbying in Washington and California for making online gambling legalized.